Believe it or not, there are still some artists and musicians out there who have not opened their minds to the possibilities of blogging and social networking. Perhaps it feels a bit too much like marketing, or it’s another thing to add to an already long to-do list. A lot of the musicians I interact with ARE involved in blogging or social network, but they aren’t quite sure why. They only know that they should.
In the following two videos I stumbled across, Seth Godin pretty much nails it and gives it to ya straight:
“Networking is always important when it’s real, and it’s always a useless distraction when it’s fake.”
I will testify: it IS incredible hard to not be seduced by the numbers. But I will also testify that it IS incredibly worthwhile to avoid the seduction and build real relationships (NOT transactional ones) which you will be able to call upon in the future.